- Vehicle to be marketed under a sub-brand of BMW
- Sustainability along the entire value-added chain
- Joint venture to build New Energy Vehicle for Chinese market
With the launch of its Megacity Vehicle in 2013, the BMW Group will be bringing its first series-production electric-drive model to market. “With this innovative vehicle, designed from the ground up, we will be creating new benchmarks for electric mobility from 2013 on. Our Megacity Vehicle will be significantly lighter than conventional cars and, in terms of sustainability, will set a new standard across the entire value-added chain,” said Norbert Reithofer, Chairman of the Board of Management of BMW AG, on Thursday ahead of the Auto China 2010 show in Beijing.
The Megacity Vehicle will be a zero-emission urban car for the world’s metropolitan regions. It is currently being developed as part of project i and will be available from 2013 under a sub-brand of BMW. When it comes to the choice of materials, the company is broaching entirely new territory. This is because weight plays a pivotal role in the range achievable by electrically driven vehicles. The ultra-light yet high-strength composite CFRP (carbon fibre-reinforced plastic), for example, plays a significant part in the materials mix.
“This vehicle will radically alter the motor industry as we know it. The BMW Group is currently the only company that will be launching a volume-production vehicle on the market that features carbon fibre-reinforced material,” explained Reithofer. “We were among the first manufacturers to pick up on the trend towards electric mobility and to act accordingly. More and more people around the globe are very keen on electric driving. Research shows, moreover, that more than half of the population around the world already live in conurbations,” Reithofer added.
The BMW Group has been gleaning insights into the day-to-day use of electric vehicles since mid-2009, when it launched a global field test involving more than 600 MINI E models. During the test phase some 50 MINI E cars are also being delivered to customers in China in 2010.